The Design Objective for this project was to redesign the package of the Kraft Salad Dressing. According to the research, the target audience is women. So I designed a package, which is associated with a slender and healthy female body in
a dress. The bottle is made of transparent plastic and the colors of the package are taken from different types of salads.

Bottle shape

Labels

Product line


Target audience


Signature colors

For this product was also
created the advertising campaign. Click to see it.